If you’re a successful real estate agent with a thriving business, there’s virtually no chance you don’t know what a bio is. Your real estate agent bio is a crucial tool that you can use for everything from social media promotion to growing your online presence on a real estate directory or well designed website. No matter how you’re marketing yourself, a good bio is sure to help kickstart your career!
Having a bio is better than not having a bio at all, but the best way to present yourself online and in your conventional marketing materials is to have a good bio. We don’t mean an ok bio or a passable bio, we mean a great bio. If you’re really going to take off in a big way, your bio needs to be among the best of the best.
There are a lot of factors that determine whether or not your bio is worthy of a place among the all time greats of real estate bios. Spelling and grammar are of great importance as are the tone and writing style. What details you share about yourself can also make the difference between a good bio and a substandard one!
If you want to make sure that your bio is up to snuff, you’re going to need to have a solid grasp of all the concepts we listed above. They may seem a bit overwhelming, but if it seems like too much, we’ve got you covered. In this article, we’ll be covering all the basic watermarks of a good real estate agent bio and a bit more. That said, let’s get into it!
Bring your bio up to par with the best in the business
Before we go any further, we’ve got to mention an important fact: no matter how hard you work, you’re probably not going to be able to match the quality and surgical effectiveness of a bio written by a professional content writer. If you can afford to hire one, it’s a surefire way to supercharge your bio. If you can’t afford this or simply want the flexibility that writing your own bio provides, then read these next sections to find out how to write the ideal bio. Let’s begin!
Check your spelling and grammar
The first thing that you’ll want to do when brushing up your preexisting real estate agent’s bio is check your grammar and spelling for any mistakes or inconsistencies. Even the most eloquent and articulate real estate agents make mistakes from time to time, and there’s no telling where you might find one that you missed.
A great way to check for such mistakes is by using a program such as Grammarly. These high-tech mistake detection systems make short work of any spelling errors, awkward grammar or phrasing faux pas. Unless you’re willing to spend the better part of a week with your head buried in thesauruses and dictionaries, you’ll want to take note!
Make sure the tone of your bio is consistent
Another important thing to keep in mind when revising your bio is the tone used throughout. Tone is hard to pin down if you don’t know what to look for, but in simple terms it’s the overall impression that your text leaves on the reader. Using long, complex sentences with dry, academic wording will lend your bio a more formal tone, while simpler and more down-to-earth sentence structure and vocabulary will make it lighter and easier to read.
Generally speaking, you’ll want your bio to be succinct and descriptive, but not difficult to read or excessively dry. Try to strike a balance between a tone that paints you and your intellectual prowess in a positive light, without being too wordy or obtuse. Always think of your bio-writing from the point of view of one of your clients; what kind of bio would you like to read?
Humanize yourself in your client’s eyes
While it’s always a good idea to share your professional certifications and qualifications in your bio, that shouldn’t be all you share. If you want to really win potential clients over, you’ll need to come off in a way that is natural and down-to-earth. After all, you aren’t just selling your ability to move real estate; you’re selling yourself!
There are a number of good ways to humanize yourself in your bio, but one of the best is to simply share some personal details about yourself. Tell your potential clients who you are, what you enjoy doing in your free time and anything else you might want to know about a potential real estate agent. Your family status, your hobbies, your pets and anything else that might endear you to your clientele is fair game here!
Don’t skimp on sharing your professional achievements
Now, making sure that your potential clients know you’re a down to earth person is important; but there’s no reason you can’t prove you’re a professional person too! Your potential clients are looking for someone who can help them buy or sell real estate. If you’re going to convince these potential clients that you’re the person for the job, you’re going to have to share your list of professional achievements.
There’s a balance to be achieved here, to be sure. You don’t want to permeate your bio too heavily with professional certifications and achievements, but you don’t want to leave the most impressive ones out either. Try to find the right mix of brevity and descriptiveness when it comes to this part of writing or rewriting your bio; we’re sure that perfect combination is within your writing reach!
Now that you know a little bit more about writing or rewriting your real estate agent’s bio, we’re sure that you’ll have little difficulty achieving the most stellar heights possible in your field. In no time at all, your new and improved bio will be drawing in clients left and right at a rate that is almost frighteningly high. It may not seem like much, but a good bio can do more to promote your business than virtually anything else!
As we mentioned earlier, there’s a limit to how much you can improve a bio that you wrote yourself. If you’re looking for an added layer of professionalism and effectiveness, you’ll want to get in touch with a professional content writer. Using services such as those provided by RealEstateAgent.com will allow you to elevate the quality of your bio to unprecedented heights. Get in touch with a content writer today!